From inside the a tight span of a little over 1,000-day travel, the organization have helped 80,000+ customers out-of nondescript backgrounds getting a property of their own. Evaluating and you may validating the concept in it a multi-faceted strategy. 1st, it used an intensive sector analysis to understand the current land of casing money field, the problems faced by consumers, together with working type existing banks and you will HFCs (Housing Boat finance companies).
This research showcased the newest pressing dependence on advancement throughout the market additionally the potential impression of an electronic digital solution. To advance verify the concept, Atul engaged that have potential prospects as a consequence of surveys and you can interviews to get wisdom within their experience, soreness situations, and you will requirement in the home loan process. Thefeedback extremely pointed on requirement for a simplistic, less, and you can clear processes.
Designing and you can prototyping the initial idea of First Financial involved leveraging tech in order to make a person-friendly system that may automate and streamline your house loan origination, documents, and disbursement procedure. The prospective was to build a good ‘Phygital’ model that mixes new show of digital procedure to your guarantee off physical interactions thanks to a real estate agent network. This approach was created to appeal to brand new varied requires out-of the market, and those not completely more comfortable with electronic deals.
Very first Home loan – Sight and you may Purpose
The newest lending ecosystem inside the India has been in the procedure of digitizing for some time. Nevertheless when you are considering lenders, the process is nevertheless extremely conventional additionally the digital penetration has not enhanced far.
Just like the a percentage from GDP, mortgage loans are nevertheless around 11 per cent. Devam