From inside the a concise span of a small more than 1,000-big date travel, the company has assisted 80,000+ people off nondescript experiences to possess a house of one’s own. Contrasting and you can confirming the idea inside it a multi-faceted approach. Initially, it conducted a comprehensive sector investigation to know the modern landscaping of your own casing loans business, the problems encountered of the consumers, additionally the operational type established banks and you may HFCs (Property Boat finance companies).
This study showcased the brand new clicking dependence on invention regarding field as well as the prospective impression out-of an electronic solution. To advance examine the idea, Atul engaged having prospective customers owing to surveys and you may interview to collect insights within their feel, pain items, and expectations on home loan techniques. Thefeedback overwhelmingly indicated toward need for a simplistic, smaller, and you will clear procedure.
Developing and prototyping the first idea of First Mortgage involved leveraging technical to help make a user-friendly platform that will automate and you will improve the home mortgage origination, documents, and disbursement process. The prospective was to make a ‘Phygital’ design that combines brand new results off digital procedure on the assurance away from physical interactions by way of an agent community. Devam