Ditech, new notorious home mortgage organization, ditched the fresh awful swoosh-mouse-cursor-Optima representation and you may upgraded in order to a flush sans-serif look

Ditech, new notorious home mortgage organization, ditched the fresh awful swoosh-mouse-cursor-Optima representation and you may upgraded in order to a flush sans-serif look

Da Gotshal & Manges LLP was Ditech’s legal counsel, Houlihan Lokey is a financial investment financial debt restructuring adviser and you will AlixPartners LLP ‘s the monetary agent toward business about the the latest monetary restructuring.

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In addition to the the new sign, created by L.An effective.-oriented Ground Zero, appear a unique campaign slogan, Everyone is smart. This new paradox try I am unable to some determine what the latest image stands for. Or possibly I’m not its form of individuals.

Kirkland & Ellis LLP was legal advice, when you find yourself FTI Contacting are monetary agent towards loan providers holding a whole lot more than simply 75 percent of company’s name fund

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The fresh new pluses: brand new symbolization solidifies ditech due to the fact a significant team; the color system is significantly improved; and as opposed to a serious transform only to transform it, it trapped so you’re able to a clean typeface.

New minuses: brand new cross-bar of your t is apparently lacking biggest punch. When it is truly the only stress it has to have more away from an feeling – it doesn’t perform much to the mark. Another downfall ‘s the addition of your own tagline. As to why so small? I’m keen on small type however, sized close to the fresh image the brand new tagline was disproportional. Complete the goal was a step up but isn’t really splendid enough getting lasting power. Maybe yet another redesign is found on the way in which in a few age. Devam

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